Market demand: the main share is reduced In fact, small offset printing in China relies on two major demand markets to gain a foothold: short-run rapid text printing and commercial printing. But these two foundations are constantly being eaten up by the changing market. In the field of short-form rapid text printing, there is a head-on conflict between small offset printing and digital printing. On the one hand, in the digital printing market, the earliest early adopters represented by the party and government organs' cultural printing center, with their strong economic strength, were the first to introduce and use various advanced technologies or equipment. Digital quick printing has replaced small offset printing. Transition from traditional printing to digital printing. Traditional offset printing has been gradually withdrawing from the office printing market. Even since 2004, some small offset printing machinery manufacturers have specially configured a coding machine according to the demand for numbering and coding in the short version of fast printing, which cannot fully meet the short version of fast printing. Indian demand. In the field of commercial printing, printing companies that used small offset printing as an "entry machine" have already completed the accumulation of original capital through low-end commercial printing, and have begun to invest in larger format, more color, and more advanced printing machinery. No longer limited to low-end commercial printing. At the same time, the development direction of printing machinery to multi-color, multi-function and digitization has become an indisputable fact, which also determines that small offset printing is in a relatively declining position. Development prospects: still bright Is the small offset printing just dead? No! Look at the present, still flourishing scene. In the field of commercial printing, on the one hand, small offset printing has completed the transition from a single-color machine to a multi-color machine, and a large number of multi-color small offset printing machines have begun to be supplied on the market. Level, highlighting the requirements of intelligence. For example, new models with functions such as fast plate-loading, plate-adjusting, automatic plate-mounting, remote ink-adjusting, centralized ink supply, automatic ink color balance, and double-sided printing have been continuously introduced, greatly improving the efficiency of small offset printing machines. On the other hand, although the proportion of small offset printing in the field of commercial printing continues to decline, this trend is inevitable in the development history of printing machinery. However, the diversity of market demands determines the process of the continuous decline of the small offset printing market. With the continuous development of the economy, the total volume of the commercial printing market is constantly growing, which also determines that small offset printing will also continue to develop. Digital printing is indeed a step by step in the short version of the rapid printing market, but digital printing does not have an absolute advantage to exclude small offset printing from the short version of the rapid printing market. On the one hand, small offset printing still has a huge cost advantage compared to digital printing in 500-5000 copies of the largest demand for short-run commercial printing, coupled with higher printing quality and lower investment costs of traditional offset printing. It makes digital printing not a threat to the structure of small offset printing for a long time. On the other hand, digital printing is more focused on personalized printing and variable information printing, "change" is its core advantage, most of the printing jobs are less than 500 copies of ultra-short version jobs; and the core of small offset printing The advantage is "fast", and there are unparalleled advantages of simple and cost-effective in the short and medium-sized jobs. In fact, these two parts each have their own independent "home field" in the market segmentation, and no head-on conflict can be formed. The small offset printing also continues to take important steps in digitalization, that is, adding the digital function to the traditional offset printing method, the more applied digital technology is the mechanism version technology and computer direct platemaking technology, and through the small offset printing CTP digital process The transformation has also greatly improved the production efficiency of small offset printing, which can also be seen from the marriage between Yingkou Guanhua and the Shenzhen tribe and the start of the launch of CTP products by Beiren. As some experts commented on the arrival of digital printing, the emergence of digital printing just broke the original technical pattern and provided people with more optional printing solutions. In a long period of time, digital printing and traditional small offset printing will coexist and develop. Judging from the current market prospects, although the prospects for small offset printing presses are always in crisis, as long as small offset printing press manufacturers maintain a clear mind and always pay attention to the development direction of the world's printing technology, they are improving the degree of automation of equipment and adding digital functions. In order to improve the performance and other aspects of active exploration and practice, with high-tech content of commercial multi-color, multi-function small offset printing machine, its development opportunities will be greater than challenges.
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