The basic concepts of commonly used graphic design

First, the basic concept

(A), graphic design Graphic design is to combine different basic graphics, according to certain rules combined into a pattern on the plane. The boundary between the map and the ground is divided by the outline within the scope of the second dimension, and the image is depicted. The sense of three-dimensional space represented by graphic design is not a real three-dimensional space, but merely an illusion space formed by the visual guidance of human beings.

(b) Graphic design terminology:
1. Harmony: Understanding from a narrow sense, a harmonious graphic design is not monotonous or disorganized between unity and contrast. In a broad sense, when judging the relationship between two or more elements or parts and parts, the feeling and consciousness that each part gives us is an overall coordinated relationship.

2. Contrast: Also known as contrast, successfully arranging two elements with great contrasts in quality or quantity makes people feel strong and united, making the subject more vivid and the works more active.

3. Symmetry: Assume that a vertical line is set in the center of a figure, and the figure is divided into two equal parts. The figures of the left and right parts are completely equal. This is a symmetry chart.

4. Balance: Physically understood as referring to the relationship between weights, in graphic design, refers to the balance of visual effects based on the image's shape, size, weight, color, and texture.

5. Proportion: refers to the quantitative relationship between part and part, or part and whole. The proportion is an important factor that constitutes the size of all units in the design, as well as the arrangement of the units.

6. The center of gravity: The center of the picture is the center of gravity of the visual, the change of the outline of the picture image, the dispersion of the figure, the distribution of the color or light and shade can all affect the visual center.

7. Rhythm: The rhythm, which has a sense of time, is used to refer to the sense of motion that results when a constituent design repeats continuously with the same element.

8. Rhythm: The simple combination of elements in the plane structure is easy to monotonously repeat, and is arranged by changing the image or color group in a ratio or ratio, so that it produces a musical melody and becomes rhythm.

(III) Elements of Graphic Design
1. Conceptual elements, the so-called conceptual elements are those things that are not actually present and are not visible but that people's consciousness can feel. For example, we see the sharp corners of the figure, feel a bit above it, and there are edge lines on the outline of the object. Conceptual elements include: points, lines, faces.

2. The visual element: The concept element is not embodied in the actual design, it will be meaningless. Conceptual elements are usually represented by visual elements that include the size, shape, color, etc. of the graphic.

3. Relational elements: How the visual elements are organized and arranged on the screen depends on the relationship elements. Including: direction, position, space, center of gravity, etc.

4. Practical elements: Refers to the meaning, content, purpose, and function of the design.

Here we introduce the composition of the graphic design.