Nowadays, domestic consumer shopping malls buy goods regardless of discount or full price, basically all are unified pricing, it is difficult to have the opportunity to bargain, but the exception is to buy furniture. In this regard, Zheng Zheng, an analyst at Orient Securities, said bluntly: "The pricing is extremely opaque, the information is extremely asymmetrical, and furniture is a very special commodity." Mr. Zhou, who has been in the furniture industry for 20 years, revealed that the cost of renting furniture, manpower and logistics, the purchase price of furniture products is usually 25% to 28% of the price, and the average customer has the habit of bargaining and asking for discounts. Now, if you don't promote or engage in activities, it is very difficult for consumers to pay the bill. When the market is not good, after some tug-of-war, the transaction price can be about 50% of the price." Mark a real price, the buyer thinks the value is placed, and thinks it is worthless to leave. It was a very simple matter, but in the furniture industry, whether it is possible to increase the discount, but to consider the ability of consumers to bargain. The opacity of pricing has become a hidden rule in the home industry. “This wardrobe is a best-selling model, and now there are activities, 15% off... If you pay now, I will try to apply for a VIP discount for you... If you happen to be ZTE (000063) or Huawei employees, you can enjoy group purchase. The lowest 30% discount..." In the large furniture store in Shenzhen Gangxia, the clerk of a custom-made wardrobe brand store smiled and promoted the product. About 30% of the brand stores visited by the reporters, more than 60% of the merchants pulled out the discount flag to attract customers, and more than ten of them reported a discount of 30% or even more favorable. In the domestic furniture industry, the lack of clear price has long been criticized. Mr. Zhou told reporters that the furniture industry lacks uniform industry standards and lacks an effective price certification system and system management system. “The products vary greatly, and they look like the same things. Some are solid wood, some are synthetic wood, some are genuine leather, and some are leather. One foot." In this regard, Xu Jinghong, vice president of the Chamber of Commerce and Industry of the National Federation of Industry and Commerce, said: "There is no famous brand in the world. There is no discount on the price of a century-old store. The key is that manufacturers must have brand awareness and appeal to the furniture industry to sell at a price. Establish a price integrity system that is pedantic." From the current point of view, the problem of clear price even affects the implementation of relevant policies, which is an inevitable prelude to the furniture trade-in policy, but it can not be implemented in the short term. Some insiders told reporters that the clear price is conducive to avoiding some merchants using the high and high price to take government subsidies. Only by realizing the actual price, can we clear the obstacles for the implementation of the policy, otherwise the old-for-new will have no real meaning, and the merchants can still operate in a black-box. Kindergarten Artificial Grass,Artificial Turf Grass,Range Artificial Grass,Artificial Lawn Grass Changshu Keyuan Eco-friendly New Materials Co.,Ltd , https://www.alqartificialgrass.com