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Zhang rice new products will visit the 2015 Basel Watch Fair in Switzerland
January 10, 2015, Beijing. China’s rising star in the luxury watch industry, Zhang Rice, made a striking appearance at the 2015 Basel Watch Fair with its exclusive "Oracle - Silk Road" collection. This marked the brand’s debut at the prestigious Swiss event, showcasing a blend of ancient Chinese heritage and modern design.
The new collection drew inspiration from two iconic elements of Chinese culture: "Oracle" and the "Silk Road." By integrating traditional motifs with contemporary aesthetics, Zhang Rice aimed to present a uniquely Chinese narrative on the global stage. The collaboration with the China Watch Association and master ceramicist Luoyang San Cai added depth and authenticity to the series.
**An Invitation from History**
Zhang Rice unveiled its first-ever "Oracle" watch, an innovative timepiece that redefined the conventional clock face. Inspired by oracle bone script—the earliest form of Chinese characters—this watch broke away from Western conventions such as Roman numerals, instead featuring hand-painted zodiac symbols on the dial. It was not just a design shift, but a cultural statement, reflecting the richness of Chinese history and philosophy.
Mr. Zhang Shuyang, founder of Zhang Rice, emphasized that this move was both a bold challenge to the global watch industry and a step toward establishing a Chinese brand on the world stage. “Can Chinese-language clocks and watches lead the market? It’s not just an invitation—it’s a test,†he said.
**Innovating with 'Three-Color Glaze Painting'**
Another highlight of the collection was the "three-color enamel painting" technique, inspired by the Silk Road and the ancient art of Luoyang San Cai. Working alongside renowned ceramic master Guo, Zhang Rice developed a new porcelain dial that combined traditional glazing methods with modern craftsmanship. The result was a vibrant, dynamic surface that captured the essence of Chinese ceramics while offering new creative possibilities for artists.
Industry experts praised the brand for its bold approach, calling it a significant milestone in the evolution of watchmaking. The "Silk Road" series not only honored historical traditions but also pushed the boundaries of innovation.
**A Fusion of Tradition and Modernity**
Zhang Rice is more than just a watch brand; it's a bridge between Chinese heritage and contemporary design. Founded by Mr. Zhang Shuyang, a passionate collector and investor in Chinese art, the brand has become a leader in high-end ceramic watches. It is the only brand that combines micro-painting, sculpture, and printing in the production of ceramic timepieces.
Through years of research and collaboration with Jingdezhen’s top ceramic artists, Zhang Rice has successfully integrated traditional Chinese craftsmanship into modern watch design. This effort has brought new life to centuries-old techniques, opening up fresh possibilities for the future of Chinese watchmaking.
Looking ahead, Zhang Rice aims to expand its influence globally. With a focus on creativity, diversity, and cultural expression, the brand seeks to redefine what it means to wear a Chinese-inspired timepiece. As it continues to evolve, Zhang Rice remains committed to celebrating the beauty of Chinese culture through art, design, and innovation.