The 10th Asian Outdoors Exhibition recently celebrated its 10th anniversary at the Nanjing International Expo Center, marking a milestone in the outdoor industry. On the same day, the inaugural COA Outdoor Summit took place in the Jinling Conference Center in Nanjing, bringing together a diverse group of industry leaders, marketing experts, sports professionals, tourism representatives, event planners, media, and brands from around the world. The event provided a platform for sharing valuable insights on industry trends, future opportunities, and growth strategies. At 10 a.m., the first session of the COA Outdoor Summit kicked off with a speech by Mr. Sheng Faqiang, chairman of the China Outdoor Brand Alliance (COA). Discussions covered a wide range of topics, including the development prospects of China’s ski market, the role of material brands in driving outdoor market growth, the future of Chinese outdoor brands, investment opportunities in the sports industry, and whether adventure travel could become a new growth driver for the outdoor sector. Experts like Huang Cheng, chairman and CEO of Border City Sports, highlighted the rising popularity of skiing as both a sport and a lifestyle. He expressed optimism about the future of the ski industry, saying, “Skiing is not just a sport—it's a way of life. The dawn of the ski industry is just beginning.” Moderated by Cai Yingyuan from Sina Outdoor, the panel featured industry leaders such as Huang Wei from Nanjing Biancheng Sporting Goods, Wu Bin from Wanda Cultural Industry Group, and Wu Bin from Songhua Lake Resort. They explored how material brands are essential to the growth of the outdoor market. In the afternoon, discussions focused on the future of Chinese outdoor brands, with key themes like "Optimism," "Differentiation," and "Internet+" sparking intense debates among participants. Leaders from KAILAS, SI Kaile, and LeTV Sports shared their perspectives on the next decade of the outdoor industry and the potential for innovation and expansion. The summit also delved into the impact of the State Council’s No.46 Document, which outlines investment opportunities in the sports industry. Experts like Bao Mingxiao from the Sports Social Sciences Research Center discussed how this policy could reshape the sector. Other sessions explored the concept of "outdoor-themed travel," with contributors like He Yihong from Outdoor Adventures and Ma Wei from Caesars Tourism discussing how to create immersive experiences that blend adventure and tourism. The event concluded with a vibrant atmosphere, filled with engaging conversations and networking opportunities. Live coverage by LeTV Sports ensured that those unable to attend could still follow the exciting discussions. As the day came to an end, it was clear that the COA Outdoor Summit had set a high bar for future events in the industry. This summary is based on content originally published on the official website of the 2015 Asia Outdoor Products Exhibition.

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